misLeading Indicators: How to reliably measure your business

Facebook’s new check-in measure: accuracy vs practicality

Facebook sent out a message the other day on its new way of counting “check-ins” to improve accuracy. The result of the increased “accuracy” will be a drop in the number of check-ins.  The message said: “We are revising check-in numbers on Facebook Pages to give you a more accurate picture of how people are [...]



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