Who is the book for?

Our book is aimed at people in any of the following groups who have an interest in the reliability of indicators.

•  I am a manager in business, government or another organization. I need to distinguish between trustworthy and untrustworthy indicators. There are increasing pressures on me to measure performance from shareholders, my bosses, stakeholders, investors, the public, NGOs and others and I need help to develop reliable indicators. Our IT department produces a tremendous amount data and the number of indicators used in my organization is proliferating.  I use techniques such as the Balanced Scorecard and am concerned about the reliability of the information they produce.
•  I am a financial professional in a field such as investment management or auditing. There are increasingly stringent requirements for accuracy in financial reporting, and I want to know whether the companies I analyze or audit are producing reliable performance measures.
• I am a business consultant advising managers or the financial industry on performance measurement. I want new ideas and techniques for developing practical, useful and especially reliable performance indicators.
•  I am a non-managerial professional and am concerned with the practice and reliability of performance indicators in my field. I may be a specialist in educational measurement, library performance measurement, nursing measurement, psychological measurement, social measurement and so on.
•  I am a member of the public and am concerned about the proliferation, reliability and use of economic indicators, business and financial indicators, environmental indicators and other indicators which businesses and governments rely on to make decisions that affect my life and my investments.