misLeading Indicators: How to reliably measure your business

misLeading pant sizes-why women aren’t as thin as they think

Posted on | April 11, 2012 | 3 Comments

The Economist magazine is  taking a jab at another sort of inflation. Women’s pant sizes, while nominally the same, have actually been increasing in girth.  The British new magazine estimates that an average size 14 pair of women’s pants  “is now more than four inches wider at the waist than it was in the 1970s.”

Some fashion industry bloggers explain this away with such nonsense as “sizes evolve, just like people do,”  or “we have to change our sizes based on average [people] sizes.” In other words, people are getting fatter, so the clothing sizes have to get fatter with them.

If a measurement instrument changes when the thing it measures changes, the resulting “measurement”  is not a measurement at all.

Photo: ©iStockphoto.com/gregory horler

 

© 2012 Greenbridge Management Inc.

 

 

Comments

3 Responses to “misLeading pant sizes-why women aren’t as thin as they think”

  1. Kathleen
    April 11th, 2012 @ 9:50 am

    Some? I’d say “one”.

    “Fashion” blogger? I’m an engineer, I majored in economics.

    Iow, you did a cursory search, found what conformed to your preconceived ideas rather than read the lengthy counter arguments and arrived at your cursory conclusions. Precisely the course you advocate that others discard.

  2. Phil Green
    April 12th, 2012 @ 8:49 am

    I provided links to two people blogging about fashion size inflation, not one. I read the lengthy counter arguments and disagreed with them in my post for the reasons I provided.

  3. Andy
    May 24th, 2012 @ 6:20 pm

    For a more academic analysis of this see Boguslewska-Baczek (2010) Analysis of the contemporary problem of garment sizes, proceedings 7th International conference – TEXSCI 2010.

    For what it’s worth, lots of anecdotal evidence of this is around too!

    Cheers,

    Andy

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